I didn’t plan to build brands, but while studying Mass Communication I entered marketing early. My work begins with listening. Understanding where a business comes from, what it stands for, and where it wants to go. I believe the strongest brands are built on clarity, consistency, and emotion — not trends.
hello/hola/oi/ciao,
I'M carolina
My background is rooted in branding, visual communication, and digital strategy. I’ve worked with established agencies and brands, where I learned that branding is not just about visibility, but about trust.
Later, my studies in media and film in Spain strengthened my storytelling skills, while working and traveling across the Americas expanded my cultural perspective and ability to communicate across markets.
Brand Strategy & Web Design for Local Businesses
Every brand tells a story — but not all of them feel true.
Clarity comes before design.
Back home, I worked with a culturally rooted financial brand, learning that identity is lived not just designed. That experience led me to a global brand, where every detail and touchpoint truly mattered.
My background is rooted in branding, visual communication, and digital strategy. Working with established agencies taught me that branding is not just about visibility, but about trust.
Later, my studies in media and film in Spain strengthened my storytelling skills, while working across the Americas expanded my cultural perspective.
In recent years, I’ve deepened my work in branding, digital marketing, and web experience, quietly helping others and myself. Build brands that feel authentic, intentional, and lived from the inside out.
Turning experience into perspective.
A practical, human approach to branding and web design
Today, I help local and service-based businesses present themselves at the level they already operate. Through brand strategy and website design, I translate their value into clear, human-centered brand identities and thoughtful, SEO-friendly web experiences.
My focus is not only how a brand looks, but how it communicates, connects, and builds trust online.
